A website is often considered the backbone of the digital presence of a business and this is one of the number one questions new business owners ask themselves.
Ok, let's talk it through to see when the right time to launch a website or refresh your current website by asking yourself the following 5 questions:
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Are you ready to Show Up and Extend Your Reach? Ultimately, a website builds trust and credibility. A clean and professional website adds to your professionalism of your business and by having a website that showcases your work, you are effectively telling your clients that you are serious about your business and that you are dedicated to delivering quality work or products. Google is still the number one place to be found by most consumers and a website is key for SEO.
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Do you want to Generate Sales and Leads while you Sleep? Having a website makes it possible for you to showcase your products/services and engage with potential customers in a way that is not possible through traditional marketing channels. It's also a way to automate some of your tasks, like delivering resources and material in exchange for email addresses (lead magnet). With a website, you can create and grow an engaged audience, offer special promotions and resources, and provide an easy way for customers to contact you - besides your phone number.
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Do you need to enhance your Customer Support channels? A website also serves as a platform for you to interact with your customers, providing them with an efficient and convenient channel for customer support. By having a website, you can provide self-help guides and videos, chat support or even simple FAQ's as a way for customers to ask for help and get an immediate support.
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Are you Ready to Grow and Scale? As your business grows, it becomes necessary to expand your customer base and reach new markets. A website offers you ample opportunity to scale up by showcasing your products/services and creating a global presence. By having a website, you can reach new customers across different locations and even expand your offerings to new product lines and avenues.
- Do you Understand your Audience? A website helps you gather and analyze customer data, offering valuable insights into customer behaviour and preferences. With these insights, you can optimize your marketing strategies, improve your product/service offerings, and make data-driven decisions that drive business growth over the long term. Even if you aren't ready to utilize this data, you'll want to start collecting it for when you may need to shift your marketing or customer acquisition focus. Trust me you'll be glad you did!
In today's digital age, having a website has become a necessity for businesses. A website helps to establish brand credibility, increase sales and lead generation, offer customer support, scale up a business, and gain valuable insights into customer behavior.
So once you are ready to check one or more of the above boxes, that's when you are ready to make building a website a priority in your business and marketing strategy. A professional website is an investment that pays off over time and will offer you a competitive edge in your respective niche.
Did you know I offer:
DFY - done for you because your time is $$. I provide full website builds for service-based and ecomm businesses.
DIY - do it yourself because your budget it tight and you have time for the project. I offer support and training if you want to take on the project yourself but need tech support or design inspiration.
I'm also a platforms expert and we can set up additional website tools like scheduling software, course hosting, memberships, video hosting, lead magnets, email marketing and pretty much anything else you may need in the systems and platforms world.
Ready to get started? Let's chat. Book a complimentary consultation today!
Krista
Your small biz BFF
@yourcreativelife.ca
